The company calls its patent-pending virtualization technology Layercake, and it’s also partnered up with Asus and AMD to bring Android apps to their devices. While most people probably aren’t clamoring to run mobile apps on their desktops, Bluestacks is useful for those rare occasions where you need to run an app with no desktop equivalent. For example, there’s currently no way to use Instagram without an iOS or Android device. TechCrunch has more on the developments, noting that BlueStacks has surpassed five million organic installs of its Windows and Mac apps, and has reached an agreement with Asus to have its software distributed on the manufacturer's PCs. The report points to Flipboard as another example of a mobile-only app that can be run on Windows and Mac machines using BlueStacks, with BlueStacks noting that the potential for Windows and Mac compatibility could help mobile developers decide to target Android as their initial platforms rather than iOS. “We look at it from the POV of our mobile developer partners – they start out by deciding, what mobile platform do we build for first? What’s going to get the most distribution? Now with BlueStacks, building for Android first means they’ll get on all PCs and Mac,” says. There are many ways to monetize the Mac distribution, too, in addition to the in-app purchases developers can offer (without sharing a cut with Apple).
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